Cloud
Role: Product Designer
Tools: Figma, UX Research
Duration: 6 weeks
Context
Governors Island is a beloved retreat for New Yorkers seeking a break from the city’s fast-paced energy. With 120 acres of open, car-free space, it’s the perfect setting for picnics, bike rides, and quality time with loved ones. Reflecting on my own summers spent on the island—catching up with friends, sharing picnics, reading, and crocheting—I realized how unique experiences like these can connect us to nature and to each other.
As I envisioned designing a mobile app inspired by Governors Island, I wanted to create something that would enhance the moments people spend there, making it easier for people to plan and enjoy their time. However, as I thought about the potential of this product, I began to see how it could extend beyond just one location. The app could serve as a tool to inspire meaningful outdoor experiences anywhere, encouraging users to embrace creativity, relaxation, and connection in their everyday lives. This broader vision guided my approach to designing an experience that is both practical and enriching.
💬 Discover
Initial Research
To address time constraints, I opted to gather insights from secondary research. I reviewed feedback on Tripadvisor to better understand the demographics and behaviors of individuals visiting the island. This research revealed that most reviewers were New York City residents, with occasional input from tourists, providing valuable context on how visitors typically spend their time there.
As I began brainstorming ideas for my product design, I turned to mind mapping to explore the activities most commonly associated with Governors Island. Visitors typically spend a few hours there, seeking relaxation, quality time with family and friends, and a connection to nature as an escape from the bustling city.
I wanted my app to reflect the essence of Governors Island: a peaceful retreat where simplicity and tranquility take center stage. This led me to ask, what activity could perfectly embody this spirit— something that requires minimal equipment, appeals to all ages, and enhances the experience of slowing down and appreciating the moment?
The answer was cloud watching.
🔎 Define
Problem Statement
How might we make cloud watching more interactive and enjoyable for people of all ages?
Comparative Analysis
CloudSpotter
CloudSpotter is a reality-based game where users compete to expand their cloud collection by identifying and uploading photos of clouds.
While the concept is fun, the app limits users to taking photos on the spot with its built-in camera. Additionally, users report that the information is outdated, and there's no way to verify if a cloud has been incorrectly identified.
Field Guide to Clouds
Field Guide to Clouds is a portable guidebook for identifying clouds. Users can test their cloud knowledge with quizzes. The app is easy to navigate, but lacks any social features.
As I questioned how I could separate my app from competitors, I thought about what made cloud watching enjoyable. The fun of cloud watching lies in identifying clouds that resemble things in real life.
This became my opportunity for the solution: an app for cloud doodles.
User Personas
Journey Map
The story I crafted centers on one of my user personas, Ariel, a middle school science teacher exploring the app for the first time. Ariel is looking for an engaging activity to complement her meteorology lessons, something that combines education with creativity. The app provides her with an innovative way to introduce her students to the wonders of cloud watching while fostering their imagination and curiosity about the natural world.
Low Fidelity Sketches and Wireframes
⚡ Ideate
Solution
Cloud is an AI powdered cloud watching app. Users can take photos of clouds, create and share cloud doodles, and learn about cloud types.
Create an Account within Seconds
Users can sign in with their Gmail account or choose to continue as a guest. To maintain a safe and welcoming environment for all ages, usernames are automatically generated at random.
Discover Doodles from Cloud Watchers Around the World
Explore the latest cloud doodles shared by users, with the option to filter by your favorite cloud types.
Capture and Doodle with AI-Driven Cloud Identification
Launch the camera and let AI identify the cloud type as you frame your shot. Unleash your creativity by doodling on your photo. Once you’re done, upload your masterpiece!
Upload and Adjust: Correct Cloud Types with Ease
Spotted a cloud but don’t have time to doodle? AI misidentified the cloud type? No worries—you’re in control! Users can doodle on photos from their gallery, and select the correct cloud category before uploading.
Learn How to Identify Clouds
Explore 10 different cloud types, complete with details on their characteristics, altitude levels, and more.
Showcase Your Cloud Doodles
View, share, and download cloud doodles on your profile.
Final Deliverables
Reflection
Next steps I would take include enhancing the app with features like a step-by-step guide to help users identify different cloud types. I would also add the option for users to replicate and add their own creative spin on other users' cloud doodles. One of the biggest challenges was maintaining the app’s focus on cloud doodles. While I incorporated social features, I kept them minimal to preserve the app's unique identity and ensure it remains distinct from traditional social media platforms.
